Oak & Eden
Oak & Eden is a Texas based distillery, specializing in whiskey that is known for pioneering In-Bottle Finishing™. Following traditional distillation and aging methods, they break tradition in the finishing process, where instead of putting fully aged whiskey in a second barrel to add more flavor, they place a “Spire” (a spiral-cut piece of oak wood made from the same treatment as the barrel oak) directly into the bottle. Oak & Eden already had a strong brand recognition within the whiskey industry, our goal was to elevate this and pay homage to their Texas roots through warm colors, distinctive shapes and motion-forward e-commerce.The site design and Bottle Customizer won an honorable mention through Awwwards in 2022 & 2023.
Aged in tradition.
Steeped in innovation.
For most of our modules, our goal was to develop a library that enhances the rich storytelling and photography central to the Oak & Eden brand. We designed reusable components that invigorate the content sections, including product carousels, partnership stories, accordions, and a comprehensive blog collection. This kit enables the client to reconfigure components in any sequence and integrate them directly into any page via the Shopify admin, all without needing additional development support. This approach ensures flexibility and ongoing ease of use, empowering the client to maintain and expand their site with minimal effort.
Capturing the spirit of adventure with every pour
We placed a strong emphasis on immersive motion to enhance the user experience. Our goal was to create subtle, yet captivating movement that would gently lead users to various elements on the site. We employed a slow marquee effect to showcase bottle names and section titles, incorporating the elegant outline style of the Cako font to craft a richer visual narrative. On the Product Landing Page (PLP), we introduced a charming sun graphic that slowly unfolds on hover, revealing itself behind the product.
The Bottle Builder transforms the whiskey crafting experience into a personal adventure, allowing customers to design a bottle that reflects their own unique style and taste. With an intuitive flow and photography that shifts as choices are made. Users can explore an array of options, from selecting the perfect proof of 90 or 114, to choosing from bourbon types, wood spires, and flavor profiles. And if preferences shift, the customizer offers easy adjustments right up until checkout.
