DWB Beauty
Dr. Whitney Bowe is a distinguished board-certified dermatologist and research scientist renowned for her work on the "gut-skin connection". Gaining significant recognition on TikTok as the “3D Derm,” Dr. Bowe has leveraged her expertise to develop a minimalist skincare line designed to balance the gut microbiome, support brain health, and nourish the skin. Our objective was to create a website that not only reflects the elegance of Dr. Bowe’s brand but also provides a trustworthy and science-backed experience for customers. The site features a clean, modern design that aligns with the minimalist philosophy of the skincare line, while also incorporating elements that emphasize the scientific foundation behind the products.
The science of beautiful skin
The Category Landing Page (CLP) presents a layout with clean product images set against a white background. When users hover over a product tile, a swatch seamlessly appears to provide a detailed preview. Each tile prominently displays the product’s star rating, name, general use, a brief description, and price. To further enhance the user experience, the quick-view option on each tile allows users to access additional product information, adjust the quantity, and add items to their bag quickly and efficiently. This design ensures a smooth and intuitive shopping experience.
To keep the content engaging and accessible, we developed a range of educational modules that include blogs, high-quality photography, videos, lists, icons, and gifs. This variety ensures that skincare concepts are presented in a clear and approachable manner without overwhelming users. The blog collection is designed as a comprehensive resource, offering valuable insights for every stage of the skincare journey. This approach ensures that users receive well-rounded guidance and practical advice throughout their skincare experience.
